My role at MyMediaStick was to research how a multimedia device could be marketed to a multicultural audience. The challenge was to appeal to a wide demographic while maintaining a cohesive visual language throughout multiple media outlets.
As part of the rebrand, a new website was created with a heavier focus on social media. The “What’s your story?” campaign encouraged individuals to share how they used their device for entertainment. A series of spots highlighted the versatility of the product and its appeal to all ages.