Imagine a World....PETA

peta posters

The “Imagine a World…Go Vegan” posters were designed to emotionally engage the public by focusing on the factual consequences of meat consumption. These conceptual posters repositioned PETA as a softer and more objective organization by removing all shock value references. The organization’s full name was appended to the logo in order to reduce the negative perception attached to the 4-letter acronym.

Imagine a World...PETA, Go Vegan.
Imagine a World...PETA, Go Vegan.
Imagine a World...PETA, Go Vegan.